How to use a Facebook Chat Bot for prize redemption for a promotion.

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When a consumer buys a Coca-Cola product, they receive a unique code to redeem digital prizes from Coke Studio Africa. This code unlocks access to exclusive music content packaged as playlists and ringback tones suitable for mobile consumption. Through’s chatbot, Coca-Cola in Mauritius was able to create one-on-one meaningful engagements with consumers who participated in the promotion.

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